TOYota

During my summer course at Parsons, I completed a rebranding project that challenged us to transform an existing company into a completely new concept. I selected Toyota and reimagined the well-known car manufacturer as a toy company. The project involved conducting market research, analyzing target audiences, and comparing branding strategies across industries. As part of the rebrand, I designed a cohesive line of products, including bags, toy boxes, stickers, and a cup, each reflecting the playful and imaginative spirit of the new brand identity.