Branding • Digital Branding • 2025
HACS — Dashboard & Branding
Project at a Glance
Type: Product dashboard + brand design
Role: Product design, UI layout, branding
Context: Internship at HACS AI
Timeline: Summer 2025
Tools: React, Canva
Focus: Data clarity for non-technical users
Overview
HACS is a hospitality analytics platform designed to help hotel teams understand demand, pricing, and performance data. During my internship, I worked on the dashboard layout and brand visuals to make complex metrics feel more approachable.
Problem
Hospitality analytics tools often overwhelm users with dense data and technical language, making insights harder to act on.
Approach
Identified the most important metrics to surface first
Designed a clean dashboard layout with clear hierarchy
Used friendly language and visual grouping to reduce cognitive load
Created branded social assets to communicate product value
Outcome
A dashboard design and visual identity that clearly communicates HACS's value to potential partners and clients.
Reflection
This project taught me how to translate technical data into interfaces that support real-world decision making.
Type: Product dashboard + brand design
Role: Product design, UI layout, branding
Context: Internship at HACS AI
Timeline: Summer 2025
Tools: React, Canva
Focus: Data clarity for non-technical users
Overview
HACS is a hospitality analytics platform designed to help hotel teams understand demand, pricing, and performance data. During my internship, I worked on the dashboard layout and brand visuals to make complex metrics feel more approachable.
Problem
Hospitality analytics tools often overwhelm users with dense data and technical language, making insights harder to act on.
Approach
Identified the most important metrics to surface first
Designed a clean dashboard layout with clear hierarchy
Used friendly language and visual grouping to reduce cognitive load
Created branded social assets to communicate product value
Outcome
A dashboard design and visual identity that clearly communicates HACS's value to potential partners and clients.
Reflection
This project taught me how to translate technical data into interfaces that support real-world decision making.
Website Design
Social Media
